Privacy Policy

Last Updated: January 2024

Introduction

HarbourFront Realty ("we", "our", or "us") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our services.

Information We Collect

Personal Data You Provide

When you use our contact forms, request services, or communicate with us, we may collect:

• Full name and title
• Email address
• Postal address
• Property details relevant to your enquiry
• Financial information necessary for property transactions
• Any other information you choose to provide

Automatically Collected Data

When you visit our website, we may automatically collect:

• IP address and browser type
• Device information and operating system
• Pages visited and time spent
• Referring website addresses
• Cookie data (see our Cookies Policy)

How We Use Your Information

We use collected information to:

• Respond to your enquiries and provide requested services
• Process property transactions and manage client relationships
• Send relevant property listings and market updates (with consent)
• Improve our website and services
• Comply with legal obligations and regulatory requirements
• Protect against fraudulent or illegal activity

Legal Basis for Processing

We process your personal data based on:

• Contract performance: To provide services you have requested
• Legitimate interests: To operate and improve our business
• Consent: For marketing communications and non-essential cookies
• Legal obligation: To comply with regulatory requirements

Data Sharing and Disclosure

We may share your information with:

• Property developers and agents involved in transactions
• Legal professionals handling conveyancing matters
• Financial institutions for mortgage referrals
• Government authorities when required by law
• Service providers who assist our operations (under strict confidentiality)

We do not sell your personal data to third parties.

Data Security

We implement appropriate technical and organisational measures to protect your personal data, including encryption, access controls, and regular security assessments. However, no method of transmission over the internet is completely secure.

Data Retention

We retain personal data for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Transaction records are typically retained for seven years as required by regulatory standards.

Your Rights

Under the Personal Data Protection Act (PDPA) of Singapore, you have the right to:

• Access your personal data held by us
• Correct inaccurate or incomplete data
• Withdraw consent for data processing
• Request deletion of your data (subject to legal requirements)

To exercise these rights, contact our Data Protection Officer at [email protected]

International Transfers

Your data may be transferred to and processed in countries outside Singapore. When this occurs, we ensure appropriate safeguards are in place to protect your information.

Changes to This Policy

We may update this Privacy Policy periodically. Significant changes will be notified via our website or direct communication. Continued use of our services after changes constitutes acceptance of the updated policy.

Contact Us

For questions about this Privacy Policy or our data practices:

HarbourFront Realty
1 HarbourFront Walk, #03-15 VivoCity
Singapore 098585
Email: [email protected]